BRIEF
Dacor is a leading American luxury home appliance brand founded over 50 years ago and based in Southern California. The company strives to reinvent the modern kitchen through advanced technology and precision craftsmanship. I had the pleasure of designing e-mail campaigns, interactive social media posts, and much more in order to drive awareness to the brand and fulfill user needs.
TOOLS
Sketch, Illustrator, Photoshop, InVision, InDesign, Craft, and After Effects
MASTHEADS
BRIEF
While working with Dacor, I created several mastheads that were not only engaging but were also versatile enough to function on several different pages while showcasing Dacor’s appliances.
PLAYBILL
BRIEF
In keeping the “Dacor Kitchen Theater” experience, I created a playbill-like, itinerary for a regional and district managers meeting.
WIREFRAMES
BRIEF
I worked to creating an interactive, build-a-brochure for Dacor's four audience types: consumer, builder, architect, and designer. The customizable brochure is designed to grow user accounts and specify projects types. Specifications were designed to fit the needs of remodeling, single home, and new construction projects. Upon completion, the user is presented with a sell sheet with detailed information on chosen appliances, specifications, price, and more.
EMAILS
BRIEF
The Dacor email campaigns were vital in establishing consistent consumer, designer, and architect interactions. Each email campaign included Dacor Kitchen Theatre initiatives, product features, and immersive Dacor experiences.